Bon Bini, Welcome
Destination Marketing Specialist | Tourism & Lifestyle Blogger
Award-winning destination marketer and tourism expert, multi-passionate creative entrepreneur, proud wife, and working mom of teens, pursuing her dreams and passion for writing sharing her expertise, thoughtful advice, and positive inspiration for everyday life.
Click below on the category that peaks your interest to learn more!

What Marketing and Life Lessons Have in Common
Gain valuable insights into the intersection of life and digital marketing, they both have more in common that meets the eye.

Match Made In Heaven. Passion, Purpose, and Influencer Marketing
Match made in online heaven when purpose passion and influencer marketing come together. Are you pursuing your passion in Online heaven?

What is Influencer Marketing and does it really work?
What is influencer marketing? How does influencer marketing work? How to measure it’s effectiveness and more can be learned in this article.

3 Types of Content Creators Bringing Value to Influencer Marketing
Influencer marketing is booming thanks to the growing creator economy.Three types of content creators brining value to influencer marketing.

Best Tips For Recalibrating Your Marketing Machine in 2023
Meet your audience where they are, the golden rule of digital marketing. You have the data, technology and know how to reach them, so their is no reason for wasted marketing dollars. Now is the time to embrace creativity to get you message across. Marketers have all the capabilities to work smarter in having the flexibility to pivot when needed. The pandemic proved that.

Important Changes That Will Affect Your Digital Marketing Strategy
Digital Marketing Changes in 2022 to data privacy that will impact your marketing strategy. Read more on the blog.

A New Privacy Paradigm is Upon Us
Have you ever really thought about where your information lives out on the internet? Who has access to it? What for? Data privacy is important.

A New Era in Consumer Data Protections in the United States
Consumer data privacy a hot topic in todays world. Consumers demand more data privacy protection on how information is handled on the internet.

Powerful Digital Marketing Strategies To Use In Any Business
4 Powerful trends transforming digital marketing in a post pandemic world. Rise of Influencer marketing, search engine optimization, video marketing and much more will be needed to communicate where your target audience is.

Tourism Industry Insights; What to Know About Summer Travel Now
Tourism expert and destination marketing specialist Ayerim Maduro providing informative thoughtful advise on tourism and hospitality business and digital marketing.
Tourism Industry Insights; What to Know About 2021 Summer Travel Now

Aruba, Mi Isla tan Stima – A Tribute to the Island and its Symbols
This article is about the deep love of Aruba, and its symbols.The article also highlights the importance of the Aruban flag and anthem as symbols of national pride and unity. moving piece that captures the spirit of Aruba and what it means to be an Aruban.

Shattering the Glass Ceiling: Women’s Impact on the Future of Travel Now
Women's Role in the Travel Industry Women have always been an integral part of the travel, tourism, and hospitality industries. From the front desk to executive positions running hotels to airlines, providing tour services, and so much more. Both as business owners...

Island Bliss Discovering the Magic of Solo Travel in Aruba
In this blog we show you how solo travel can help discover yourself, plus we’ll introduce you to Aruba, the perfect destination for solo travel.

Passionate About Tourism and Why Traveling Matters in Todays World
Tourism matters and can bring positive change to the world. Sharing my passion for tourism, destination marketing and all things travel!

Destinations You Will Want to Travel To This Year
No matter where you many want to visit, these destinations mentioned will get your travel buds flowing as they have appeared multiple times in various “Trending Destinations” lists and have amazing notoriety as top travel destinations. In no particular order, here’s a fun wishlist of destination to visit in 2023!

2023 the Year Travelers Say “No” to Normal Travel
Think, immersive culinary food tours, sustainable eats, and in some countries even cannabis infused cuisine. Travelers today seek hands on experiences, learning or growing in skills they would otherwise not have encountered had it not been for their travel.

World Tourism Day 2022: ReThinking Tourism
The idea of rethinking tourism is not new. But it is one worth brining awareness to frequently so travel and tourism’s impact on culture and environment are closely monitored. Read more on the blog.

Travel Season of the Year is Near, Hello Summer 2022
Busiest Travel Season of the year is near, have you booked your travel yet? Read more on the blog written by travel expert Ayerim Maduro.

Celebrating the Value Tourism Brings to Our Economy
Annually tourism professional come together to discuss the value tourism brings to our world.

Revenge Travel all The Hype This Summer
Revenge Travel continues this summer as American travelers look to travel to Europe and the Caribbean for Summer 2022. Where are you heading to for vacation?

Embracing the Energy of the Spring Equinox With Happiness
In our quest for happiness we often overlook the powerful role our brain’s biochemistry plays in shaping our emotions, passions and purpose. This blog delves into the world of brainwaves, and how they can be the key to unlocking a life measuring not just in moments of joy, but in deep fulfilling happiness.

Unlocking Peace in Pursuit of Passion and Purpose
Diving into the subject of perspective and how this aids one in unlocking peace in the pursuit of passion and purpose. Read more on the blog

From Storms to Stories : How Challenges Carve our Path to Purpose Molding Character & Authentic Selfexpression
Embarking on the road to purpose is a journey dotted with challenges, introspection and transformative moments. Dive into the myrid of experiences that define this voyage and reflect on the insights that help align or passions with purpose.

Embracing Passion & Purpose: Cultivating Energy, Enthusiasm and Expertise
Just a a garden thrives with sunlight and water your body and mind flourish when nurtured with care.

Happiness: Are you Living Your Best Life? Living Full Throttle or on Autopilot?
In our shared quest for joy, life often resembles a puzzle, with every piece unique moments, relationships and choices. Amidst the daily bustle the challenge lies in living authentically and making every step count.

Let Passion Lead: Embracing a Life Aligned with Purpose
Discover the transformative power of passion and purpose. Uncover how aligning your passions.

Unleashing Your Influence, Crafting a Life of Passion and Purpose
Discover valuable tips to align your journey with happiness within. Crafting a life of passion and purpose.

Plant Your Seeds
“Plant your Seeds” a short poem about the power of purpose and taking calculated risks. Plant your seeds of change to cultivate your fate.

Chasing Passion, Finding Purpose. A Poem
Chasing Passion, Finding Purpose, is a poem about embracing change, seeking a new source, and discovering the power of passion and purpose.

Embracing Setbacks on the Path to Passion & Purpose
We explore the concept of setbacks and how they may be the universe’s way of redirecting your focus to something that is more aligned with your passion and purpose.

From Founding Ideals to Diverse Dreams, The Modern American Dream
Exploring the Evolving American Dream, Millennials, Immigrants and the power of diversity.

Workforce of the Future: A Millennial Parent’s Perspective
Uncover the evolving landscape of tomorrow workforce, with insights on career choices and the impact Covid-19 has had on graduating seniors.

Economic Insights from Upstate New York’s CEOs: Challenges, Optimism and Growth Sectors
Backed By Data, Insights from New Yorks CEOs The 16th annual survey conducted in partnership with the Hudson Valley Economic Development Corporation, UHY, and the Sienna College Research Institute provides valuable insight into the sentiment of Upstate New York CEOs...

“Ode to Our Beloved Earth: A Tribute on Earth Day”
An Ode to Our Beloved Earth, A Tribute on Earth Day, trying another poem!

From Passion to Purpose: The Importance of Tourism
Sharing passion for tourism and all the positive benefits that come with economic development due to tourism.

Women are Using Social Media To Create A Better Future
Women are Using Social Media to Create a Better Future On March 8th, International Women's Day, we celebrate and reflect on the role that women play in shaping the world, including in the digital social media space with the theme, “DigitALL: Innovation and technology...

Shattering the Glass Ceiling: Women’s Impact on the Future of Travel Now
Women's Role in the Travel Industry Women have always been an integral part of the travel, tourism, and hospitality industries. From the front desk to executive positions running hotels to airlines, providing tour services, and so much more. Both as business owners...

The Power of Women Supporting Women in Todays World
Discover the power of women supporting women and how it can be transformative for women in their life.

Passionate About Tourism and Why Traveling Matters in Todays World
Tourism matters and can bring positive change to the world. Sharing my passion for tourism, destination marketing and all things travel!

Tips For A Stronger Financial Position Despite Looming Recession
There are always ways to plan your budget for any economic changes, and preparing for a recession is no different. Read more for tips.
Fun Facts
Die Hard Destination Marketer
Proud mother of two amazing teens, and a happy wife to a caring husband, loving family life.
When not working, I love getting lost on hikes, walks, and bike rides with mother nature.
I relax by learning new hobbies, writing, practicing yoga, gardening, cooking, or reading a great book.
CPAPing my way through life, Bringing Awareness to Sleep Apnea Disorders
Embracing the journey, wherever the road may lead, and sharing our story via blog along the way!