Your Digital Marketing Playbook in 2023
While reaching your target audience using digital marketing may be easier, grabbing attention takes a lot more work! Jumping onto the latest digital marketing trends may possibly help stir up new business. But, What are the marketing trends? Which ones should we tap into? Which marketing channels require recalibration? How much money to invest? How has search and consumer behavior continued to change? What have we learned these past few years? What worked, what didn’t work etc. Oh, the questions…
You see, here is the thing about marketing in today’s world using digital media. No matter the year, or the external circumstances, digital marketing is expected to always cut through the noise, building trust with the right audience and delivering a better ROI. Therefore, it’s those brands that continually adapt and evolve their marketing strategy that will stand out above the rest.
Tip # 1 Focus on the Consumer
Marketers should watch carefully as buying behaviors start to change (again) as per all recent economic and environmental indicators. Consumers are starting to rein in spending, as reported by the latest U.S. Commerce department. This is never good news for any type of business. It’s key for any marketer/business to keep an eye on the way people communicate, search for information, and shop.
Tip # 2 Meet Your Audience Where they Are
You have the data, and technology, and know how to reach them. There is no reason for wasted marketing dollars. This year is all about gaining the trust of consumers by offering all the privacy in the world.
Tip # 3 Influencer/UGC World
The Influencer/UGC space will holistically evolve to further prove its worthiness as a creditable marketing channel. In the process, it’s expected to provide a higher return than other media channels. Gone are the one-time influencer deals. In today’s evolving influencer/UGC-driven social media landscape brands will need to focus on long-term partnerships for the right ROI.
Tip # 4 Bite Size Video
It should be no surprise given the increase in the creator economy that bite-size video dominates the marketing trends. A recent survey revealed that 86% of businesses now use video as a marketing tool. Digital engagement = short-form video. From Instagram reels, Tik Tok, snack-able paid social, Youtube, live streaming, etc. Bite-size videos drive engagement.
Tip # 5 Tik Tok
While it may be considered the new kid on the block it quickly took the lead as one of the top social media apps. Generating $4.6 billion in 2021, and with 1.8 billion monthly active users in 2022, Tik Tok will continue to grow and become a major player in the social media marketing mix for generating brand awareness and driving leads. If you haven’t jumped on this bandwagon hop on or get left behind.
Bonus Tip: Interactive-Based Content
Interactive content is what consumers in today’s world want. Two-way experience content is a much more effective high-impact content strategy for grabbing a potential consumer’s attention, than displaying static content. Engaging advertising, with purpose, is needed to cut through the noise. And of course, meet your audience where they are. If you think about it, interactive-based content is a great way to enhance audience engagement. And streamline the consumer experience in their interaction with your brand. More than ever now is the time to embrace creativity to get your message across.
Recalibrating your marketing strategy and adapting your marketing plan is the best way to keep up with evolving consumer demands. With the tools available today it is easier than ever to see consumer behavior and cater to it. Hopeful that the above tips will help any business recalibrate its marketing machine and stir new business in 2023.
Let us know if any of these tips are helpful!
Ready to recalibrate that marketing machine?
Thank. you for reading all the way to the end, Ayerim
Learn More About Me and my Passion for Digital Marketing HERE