Destination Marketing Specialist | Tourism & Lifestyle Blogger
At an early age, I developed a passion for hospitality and the tourism industry and, years later, have carved out my niche as a specialist in tourism marketing communications for direct to consumer (B2C) or business to business (B2B) travel trade, tourism marketing, and niche product development.
Simply put, in my decades of experience, I have learned how to encapsulate and communicate out, the ethos of a destination. I know how to connect the travel consumer across all touchpoints to stimulate visitors, travel suppliers, and the local travel market throughout the process. From ideation to development, to implementation, I have executed and delivered many successful campaigns across a brand’s owned, paid, and earned marketing channels. Complementary to my degrees in Hotel & Restaurant Management, Hospitality & Tourism Management & International Marketing, and numerous continuing certifications in digital marketing, I bring hands-on knowledge, theory, and experience to my craft.
As a seasoned destination marketing specialist, I help organizations rethink their marketing and communications programs to not only work harder but smarter, giving them a blueprint for success. I develop strategies that drive qualified leads to get heads in beds, passengers in seats, and traffic to the front door or website. From holistic communications strategies, creative marketing campaigns, building out website workflows to programs and automation, I orchestrate across marketing channels to assure that leads are nurtured and convert into loyal and valuable customers.
Truth be told, I’m a research and analytics fanatic and use these pillars to guide everything I do. I evaluate and audit products and service offerings identifying niches and opportunities for growth. I help adapt and recalibrate existing marketing infrastructures or build out tailor-made tourism programs. The programs and workflows I have created are proven tactics that elevate brand awareness, integrate creatively across channels, and drive revenue and repeat clientele. My successful partnerships with tourism stakeholders include major airlines and online tour operators, as well as traditional travel wholesalers, tour operators, restaurants, and hotels directly. Many of these efforts have led to record-breaking ROI such as; increase in first-time visitation, an increase in visitation among desired segment groups, and geographic expansion in emerging markets. All directly increasing tourism arrivals and the economic benefit of tourism dollars towards the community.