What I Do
Three ways to work together
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Purpose & Leadership
The Happiness Series reflections and frameworks for leading with intention, in bussiness and in life. From the blog and speaking stage
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Tourism Expertise
Tourism strategy and destination marketing for organizations ready to grow with intention and heart. Available for consulting via HAMAK
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Templates & Tools
Journals, planners, templates, and workbooks, designed to help you take action, find clarity, and move forward with confidence
From the Blog
Stories, strategies, and a little soul.
Give to Gain: The Myth of Instant Sisterhood
Let This Be the Year You Lead Let this be the year you lead, not from urgency, not from pressure, not from speed. Not from proving you belong, but from knowing that your vision does not need permission to succeed. Let this be the year you choose what expands, and...
The Year to Lead
Let This Be the Year You Lead Let this be the year you lead, not from urgency, not from pressure, not from speed. Not from proving you belong, but from knowing that your vision does not need permission to succeed. Let this be the year you choose what expands, and...
When Clarity Meets Capacity: Making Space for Happiness
When Clarity Meets Capacity Why Knowing Your Direction is Only Part of the Journey Finding your true north is powerful. Naming what matters brings relief, direction, and a sense of grounding. And yet, clarity alone doesn'tchange how life feels. Many of us know...
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Tools for the journey
Workbooks, guides, and resources to help you practice happiness — not just talk about it.
From Winter to Bloom
A guided workbook for moving through seasons of change with intention and grace.
The Happiness Compass
Twelve monthly practices to help you find — and follow — your own true north all year long.
5-Day Happiness Reset
Five daily prompts to reconnect with what matters. Free when you join the list.
Speaking
The Happiness Series
Three talks. One through-line. The kind of keynote people are still talking about on the drive home.
Ayerim doesn’t just speak — she makes you feel seen. The room was different after she left it.
— Event Organizer, Hudson Valley
Next Engagement
May 5, 2026 — Ulster County Regional Chamber of Commerce
the professional side
HAMAK Hospitality Solutions
Looking for tourism consulting? Through HAMAK Hospitality Solutions, we work with destinations, brands, municipalities, and organizations to build meaningful tourism strategies that drive real economic impact.
Hudson Valley Hospitality & Tourism Partner NetworkEconomic Impact Solutions
Meetings, Incentives & Conferences In Destinaton Services
Making happiness a daily practice — not just a destination.
Stay Connected
Notes on joy, strategy & the journey.
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