Bon Bini, Welcome
Destination Marketing Specialist | Tourism & Lifestyle Blogger
A Tourism & Lifestyle Blog
Memorial Day, Honoring American Heroes
On this Memorial Day, let us unite as a nation to remember and honor the brave souls who gave everything for their co...
Kicking off a Busy 2023 Travel Season is Memorial Day Weekend
Get ready for another record breaking Memorial day travel season. A surge or air travel, road trips and other transpo...
Unleashing Your Influence, Crafting a Life of Passion and Purpose
Discover valuable tips to align your journey with happiness within. Crafting a life of passion and purpose....
Exploring the Power of ChatGPT
Unlock the Power of ChatGPT. Lets learn together this new language processing and machine learning system that is cha...
Plant Your Seeds
“Plant your Seeds” a short poem about the power of purpose and taking calculated risks. Plant your seeds ...
Chasing Passion, Finding Purpose. A Poem
Chasing Passion, Finding Purpose, is a poem about embracing change, seeking a new source, and discovering the power o...
Summer Travel Season is Near What You Need to Know
The Busiest Travel Season is Summer As summer approaches, people are eager to take a break from their daily routines...
Embracing Setbacks on the Path to Passion & Purpose
We explore the concept of setbacks and how they may be the universe’s way of redirecting your focus to somethin...
Skin Cancer Awareness Month: Protecting Your Skin is a Lifestyle
Protect your skin from the harmful effects of the sun and prevent skin cancer. Learn the importance of skin health. <...
What a Digital Marketer Can Do for You
A poem for poetry month about what a digital marketer can do for you. Fun and rhyming poem about what i love to do! <...
Embracing Our Dutch Heritage Celebrating Kings Day
Discover how we embrace our Dutch heritage and celebrate kings day. Tips on donning orange clothing, enjoying Dutch f...
Spring Cleaning: Making Room For What Matters
Get ready for a freash start this spring. Discover powerful tips for clearing your mind and space. Embrace the season...
I’m all about making a unique first impression,
So let’s start with how to pronounce my name,
Born on the Caribbean island of Aruba, the most tourism-dependent economy in the world, and now residing in the Hudson Valley, where country roads lead to fresh farm stands and historic landmarks. I am a unique Dutch American, raised between small island beaches and a sprawling apple farm. From a young age, I was taught the value of a visitor and the true impact tourism can have to support an entire community and economy. Award-winning destination marketing strategist, wife, working mom of teens, multilingual, passionate tourism, and lifestyle blogger. Today my family calls both places home.
What started as a pursuit of my passion for cooking and becoming a chef, has led me on a journey in various roles throughout the tourism industry. Years later, that path has led me to become an expert in digital marketing and a die-hard destination marketing strategist. My toolbox is diverse, and my experience runs the full gamut from hotels, restaurants, convention centers, transportation, destination management, retail, tour operator receptive, nonprofit, and other small business. As a multilingual communicator raised in the tourism industry, I write about the positive benefits the hospitality and tourism industries have in our economies and communities and openly share my marketing expertise and my life experiences on my blog.
Increasing visitor arrivals, driving hotel occupancy, increasing attendance to events, attractions, municipalities, towns, restaurants, and storefronts…this is what I love to do, and do exceptionally well. My direct relationships with visitors and guests, stakeholder, and business partners, understanding every connection and interaction, gives me a deep understanding of a holistic customer experience.
I have a proven track record in leading teams to implement strategies with high impact across all marketing disciplines increasing visitor arrivals and tourism spending. My work has been recognized and awarded for innovation, efficacy, and creativity with industry accolades including The National Tourism Award for Young Tourism Professional of the Year, multiple prestigious Hospitality Sales and Marketing Association (HSMAI) Platinum Adrian Awards, multiple Travel Weekly Magellan Awards, and Travvy awards, to name a few.
I’m at my happiest helping others and to me, that’s what destination marketing is all about.
Die Hard Destination Marketer
Proud mother of two amazing teens, and a happy wife to a caring husband, loving family life.
When not working, I love getting lost on hikes, walks, and bike rides with mother nature.
I relax by learning new hobbies, writing, practicing yoga, gardening, cooking, or reading a great book.
CPAPing my way through life, Bringing Awareness to Sleep Apnea Disorders
Embracing the journey, wherever the road may lead, and sharing our story via blog along the way!