Bon Bini, Welcome
Destination Marketing Specialist | Tourism & Lifestyle Blogger
A Tourism & Lifestyle Blog
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Three life lessons you should learn early in life. Read more on the blog.
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Busiest Travel Season of the year is near, have you booked your travel yet? Read more on the blog written by travel e...
How to Put Your Passion to Work for Your Mental Health
Doing something that makes you feel fulfilled, like a passion makes you feel good and improves your mental health and...
Celebrating the Value Tourism Brings to Our Economy
Annually tourism professional come together to discuss the value tourism brings to our world.
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Four months into the new year and many Americans are starting to feel the economy and its many uncertainties.
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Revenge Travel continues this summer as American travelers look to travel to Europe and the Caribbean for Summer 2022...
3 Simple Things You Can Do To Help The Planet & Your Wallet
Three simple things we can do in our everyday life that helps mother nature and our wallet.
...Steps To Becoming the Best Version Of Yourself
Easy steps to becoming the best version of yourself. A series of writings about the journey on this path called life ...
Trending Federal Mask Mandate KlusterFu*K Ruling
A federal judge ruling Monday set airlines, governments, and tourism organization on a tailspin with its recent mask ...
Life’s Most Precious Valued Commodity Will Never Change
Are you managing your time wisely getting everything you want out of life? Read more up on the blog.
...Traveler Confidence at All Time High in 2022
After a two year wait, its never been a more exciting time to be a traveler or someone who works in tourism and hospi...
I’m all about making a unique first impression,
So let’s start with how to pronounce my name,
Ayerim
(eye-er-eem)
Born on the Caribbean island of Aruba, the most tourism-dependent economy in the world, and now residing in the Hudson Valley, where country roads lead to fresh farm stands and historic landmarks. I am a unique Dutch American, raised between small island beaches and a sprawling apple farm. From a young age, I was taught the value of a visitor and the true impact tourism can have to support an entire community and economy. Award-winning destination marketing strategist, wife, working mom of teens, multilingual, passionate tourism, and lifestyle blogger. Today my family calls both places home.
What started as a pursuit of my passion for cooking and becoming a chef, has led me on a journey in various roles throughout the tourism industry. Years later, that path has led me to become an expert in digital marketing and a die-hard destination marketing strategist. My toolbox is diverse, and my experience runs the full gamut from hotels, restaurants, convention centers, transportation, destination management, retail, tour operator receptive, nonprofit, and other small business. As a multilingual communicator raised in the tourism industry, I write about the positive benefits the hospitality and tourism industries have in our economies and communities and openly share my marketing expertise and my life experiences on my blog.
Increasing visitor arrivals, driving hotel occupancy, increasing attendance to events, attractions, municipalities, towns, restaurants, and storefronts…this is what I love to do, and do exceptionally well. My direct relationships with visitors and guests, stakeholder, and business partners, understanding every connection and interaction, gives me a deep understanding of a holistic customer experience.
I have a proven track record in leading teams to implement strategies with high impact across all marketing disciplines increasing visitor arrivals and tourism spending. My work has been recognized and awarded for innovation, efficacy, and creativity with industry accolades including The National Tourism Award for Young Tourism Professional of the Year, multiple prestigious Hospitality Sales and Marketing Association (HSMAI) Platinum Adrian Awards, multiple Travel Weekly Magellan Awards, and Travvy awards, to name a few.
I’m at my happiest helping others and to me, that’s what destination marketing is all about.
Fun Facts
Die Hard Destination Marketer
Proud mother of two amazing teens, and a happy wife to a caring husband, loving family life.
When not working, I love getting lost on hikes, walks, and bike rides with mother nature.
I relax by learning new hobbies, writing, practicing yoga, gardening, cooking, or reading a great book.
CPAPing my way through life, Bringing Awareness to Sleep Apnea Disorders
Embracing the journey, wherever the road may lead, and sharing our story via blog along the way!