Bon Bini, Welcome

Destination Marketing Specialist | Tourism & Lifestyle Blogger

A Tourism & Lifestyle Blog

Welcome to Ayri Vibes, my little corner of the internet! I’m thrilled to have you here.

I’m Ayerim, known not only for my professional achievements as an award-winning destination marketer but also as a creative entrepreneur with a diverse set of passions, deep love for culture, connection and community. I’m also a proud wife and mom of two amazing young adults and our lively pet beagles.  Like many of us, I wear multiple hats in life, and this space is where I share stories, lessons, and inspiration I’ve gatehred along through the years on my blog.  Here on the blog, Ayri Vibes,  you will find relections on  travel, tourism, and hospitality where I share insights gathered as a seasoned expert, and now founder of HAMAK Hospitality Solutions, a boutique consulting and destination management company servicing the places we call home, Hudson Valley & Aruba.

Ayri Vibes, is also a place where I talk and explore passion and purpose and will serve as your constant reminder (and myself!), to measure your life in happiness!

So go ahead, click around, and enjoy your time here!

Soldiering On with Soul

by | Jul 14, 2025 | Lifestyle, Passion & Purpose | 0 Comments

"Just Soldier On" We say it when the world feels heavy, when grief tightens its grip, when life spins to fast, or when were simply trying to make it through the day...

Dedicated to our Dear Friend Dave

by | Jul 9, 2025 | Lifestyle, Thought Leadership | 0 Comments

Some friendships are written long before we know, Not in time, but in how they help us grow. Ours began when our kids found the spark, But it's the parents whose...

Measuring Life in the Moments that Matter

by | Jul 1, 2025 | Lifestyle, Thought Leadership | 0 Comments

The Quiet Work of Rebuilding I've been busy. Not the kind of busy that gets applause, but the kind that reshapes your life.  The truth is, I've been rebuilding. Not...

I’m all about making a unique first impression,

 

So let’s start with how to pronounce my name,

 

Ayerim

(eye-er-eem)

Born on the Caribbean island of Aruba, the most tourism-dependent economy in the world, and now residing in the Hudson Valley, where country roads lead to fresh farm stands and historic landmarks.  I am a unique Dutch American, raised between small island beaches and a sprawling apple farm.  From a young age, I was taught the value of a visitor and the true impact tourism can have to support an entire community and economy.    Award-winning destination marketing strategist, wife, working mom of teens, multilingual, passionate tourism, and lifestyle blogger. Today my family calls both places home.

What started as a pursuit of my passion for cooking and becoming a chef, has led me on a journey in various roles throughout the tourism industry. Years later, that path has led me to become an expert in digital marketing and a die-hard destination marketing strategist.   My toolbox is diverse, and my experience runs the full gamut from hotels, restaurants, convention centers, transportation, destination management, retail, tour operator receptive, nonprofit, and other small business. As a multilingual communicator raised in the tourism industry, I write about the positive benefits the hospitality and tourism industries have in our economies and communities and openly share my marketing expertise and my life experiences on my blog.

Increasing visitor arrivals, driving hotel occupancy, increasing attendance to events, attractions, municipalities, towns, restaurants, and storefronts…this is what I love to do, and do exceptionally well. My direct relationships with visitors and guests, stakeholder, and business partners, understanding every connection and interaction, gives me a deep understanding of a holistic customer experience.

I have a proven track record in leading teams to implement strategies with high impact across all marketing disciplines increasing visitor arrivals and tourism spending.  My work has been recognized and awarded for innovation, efficacy, and creativity with industry accolades including The National Tourism Award for Young Tourism Professional of the Year, multiple prestigious Hospitality Sales and Marketing Association (HSMAI) Platinum Adrian Awards, multiple Travel Weekly Magellan Awards, and Travvy awards, to name a few.

                     I’m at my happiest helping others and to me, that’s what destination marketing is all about.

Fun Facts

 

Die Hard Destination Marketer

Proud mother of two amazing teens, and a happy wife to a caring husband, loving family life.

    When not working, I love getting lost on hikes, walks, and bike rides with mother nature.

I relax by learning new hobbieswriting, practicing yoga, gardening, cooking, or reading a great book.

CPAPing my way through life,  Bringing Awareness to Sleep Apnea Disorders

Embracing the journey, wherever the road may lead, and sharing our story via blog along the way!