by ayerim | Jun 14, 2021 | Consulting Insights, Tourism & Destinations
Six months into the new year and the economic landscape still remains uncertain. Meanwhile, vaccine rollouts globally have brought somewhat of much-needed normalcy to society. The declining number of Corona-19 cases, re-opening of more business, and the...
by ayerim | Jan 15, 2021 | Consulting Insights, Thought Leadership
Are You Ready to Travel Again? Good News, all recent reports indicate that consumers WANT to travel and are looking forward to it, which is a good sign for the Hospitality and Tourism industries. However, regional COVID-19 hotspots affect travel comfort levels across...
by ayerim | Nov 14, 2020 | Consulting Insights, Tourism & Destinations
Tourism Marketing Basics The world of marketing can be an extremely complex process with multiple strategies, disciplines, and tactics employed to reach the right consumer at the right time and compel them to take action. Breaking it down to its most simple...
by ayerim | Nov 7, 2020 | Consulting Insights, Tourism & Destinations
Effective, AWARD-WINNING Marketing We all wish there was an easy, step-by-step recipe with all the secret ingredients for creating kick-ass, compelling, award-winning marketing campaigns? Truth be told, you never know what will move the needle until you make bold...
by ayerim | Oct 31, 2020 | Consulting Insights, Tourism & Destinations
What is Destination Marketing? With so many different types of marketing disciplines, it’s easy to get confused on what each one can actually accomplish for an organization. In the case of destination marketing, the focus is on promoting a location to increase...
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