by ayerim | Nov 14, 2020 | Consulting Insights, Tourism & Destinations
Tourism Marketing Basics The world of marketing can be an extremely complex process with multiple strategies, disciplines, and tactics employed to reach the right consumer at the right time and compel them to take action. Breaking it down to its most simple...
by ayerim | Nov 7, 2020 | Consulting Insights, Tourism & Destinations
Effective, AWARD-WINNING Marketing We all wish there was an easy, step-by-step recipe with all the secret ingredients for creating kick-ass, compelling, award-winning marketing campaigns? Truth be told, you never know what will move the needle until you make bold...
by ayerim | Oct 31, 2020 | Consulting Insights, Tourism & Destinations
What is Destination Marketing? With so many different types of marketing disciplines, it’s easy to get confused on what each one can actually accomplish for an organization. In the case of destination marketing, the focus is on promoting a location to increase...
by ayerim | Oct 24, 2020 | Consulting Insights, Tourism & Destinations
Easy Tourism & Destination Marketing Tips Marketing can be quite a complicated process, with a multitude of discipline permutations to get people interested in, and purchase, your goods or services. Without marketing, you simply cannot sell, and there are distinct...
by ayerim | Oct 17, 2020 | Consulting Insights, Tourism & Destinations
Destination Marketing Must Have’s Knowing the right mix of channels that best support an objective is part science, and part magic. These are a few marketing channels every destination should prioritize in their strategies moving into 2021. Paid media: This can...
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