by ayerim | Oct 31, 2020 | Consulting Insights, Tourism & Destinations
What is Destination Marketing? With so many different types of marketing disciplines, it’s easy to get confused on what each one can actually accomplish for an organization. In the case of destination marketing, the focus is on promoting a location to increase...
by ayerim | Oct 24, 2020 | Consulting Insights, Tourism & Destinations
Easy Tourism & Destination Marketing Tips Marketing can be quite a complicated process, with a multitude of discipline permutations to get people interested in, and purchase, your goods or services. Without marketing, you simply cannot sell, and there are distinct...
by ayerim | Oct 17, 2020 | Consulting Insights, Tourism & Destinations
Destination Marketing Must Have’s Knowing the right mix of channels that best support an objective is part science, and part magic. These are a few marketing channels every destination should prioritize in their strategies moving into 2021. Paid media: This can...
by ayerim | Aug 24, 2020 | Tourism & Destinations
Tourism: A key driver of so many economies Tourism is one of the most important drivers of economic prosperity for much of the world. Earlier this year in 2020, everyone came to a standstill. It didn’t matter if you were a small Caribbean island like Aruba, completely...
by ayerim | Aug 24, 2020 | Lifestyle, Purpose & Leadership
Happiness; In the context of life, satisfaction or the subject of well-being Whether we’re aware of it or not, in life (as is in the art of marketing) that feeling of happiness and its reward is something that we all should account for in our daily...
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