Keep Your Eye On These Trends in the Next 6-12 Months

We know that the digital marketing landscape is ever-evolving and impacts many industries, including hospitality and tourism. As we look ahead to the next 6-12 months, even the next decade, it’s important to stay up to date with the ever-changing industry. In this blog post, we will explore the digital marketing trends that people will be discussing, those that will most impact marketing disciplines, and how they will change (again) how brands and consumers interact to drive revenue and sales!

Digital Marketing Trends

Short-form Videos, Live Streaming, and Interactive Video take center stage.

In a survey by Wyzowl, 93% of marketers report gaming new customers through video content on social media.

Micro-Moment marketing caters to all consumers via Interactive Content Experiences

Google reveals that 96% of smartphone users rely on their devices to get immediate information for making decisions.

Social Media Stories Fosters Stronger Connections with Audiences

Over 500 million users engage in stories every day, making it a valuable tool to connect and engage with your audience.

Influencer Diversification Regins For Targeting Specific Consumer Segments

As reported by Marketing Hub, 63% of marketers plan to increase their influencer budgets.

UGC will continue to be a powerful marketing tool & Voice search optimization will become crucial for brands.

According to a study by Stackla, 86% of millennials believe that UGC is an indicator of the quality of the brand or product.

Voice search Optimization.

Consumers will expect tailored experiences across all digital touchpoints. Comscore predicts that by 2024 half of all searches will be voiced-based.

Businesses will need to leverage features like shoppable posts, live shopping, and in-app checkout.

Providing seamless purchasing experiences directly within social media platforms. Accenture reported that 91% of consumers are more likely to shop with brands that provide personalized recommendations and offers.

Understanding Trends & Using The Right One Will Grow Your Business

Understanding marketing trends is vital to any business as it will enable one to stay competitive, be quick to adapt to changing consumer preferences, and drive business growth and revenue. In the next decade, the future of digital marketing will be vastly automated. Artificial intelligence, (AI), will play a significant role in how advertisers and marketers deliver highly personalized experiences at scale. Ethical marketing practices will be paramount as tomorrow’s consumers are already demanding authentic suitable and social responsibility from businesses today. Knowing marketing trends is important to stay competitive and seize new opportunities. By adopting marketing strategies businesses can differentiate themselves and attract new consumers, and connect with their audience on a deeper level, driving customer satisfaction and loyalty. When a business aligns its approach with emerging trends, the business can increase brand visibility and drive revenue growth.