Bon Bini, Welcome!

I’m all about making a unique first impression, so let’s start with how to pronounce my name,  

(eye-er-eem)

Destination Marketing Specialist 

Born and raised on the most tourism-dependent economy in the world, the island of Aruba, from a young age I was taught the value of a visitor and the true impact tourism can have to support an entire community and economy.

Today, after years of developing my career across the hospitality industry serving in various roles,  With happiness and confidence, I have carved out my niche as a specialist in tourism marketing; direct brand to consumer (B2C), and business to business (B2B) destination marketing and niche product development.

As a seasoned destination marketing specialist, I help organizations rethink their marketing and communications programs to not only work harder but smarter, giving them a blueprint for success. I develop strategies that drive qualified leads to get heads in beds, passengers in seats, and traffic to the front door or website. From holistic communications strategies, creative marketing campaigns, building out website workflows to programs and automation, I orchestrate across marketing channels to assure that leads are nurtured and convert into loyal and valuable customers.

What started as a pursuit of my passion for cooking and becoming a chef, has led me on a journey in various roles throughout the tourism industry. Years later, that path has led me to become an expert in digital marketing and a die-hard destination marketing strategist. As a multilingual communicator raised in the tourism industry, I write about the positive benefits the hospitality and tourism industries have in our economies and communities and openly share my marketing expertise and my life experiences on my blog. 

Increasing visitor arrivals, driving hotel occupancy, increasing attendance to events, attractions, municipalities, towns, restaurants, and storefronts…this is what I love to do, and do exceptionally well. My direct relationships with visitors and guests, stakeholder, and business partners, understanding every connection and interaction, gives me a deep understanding of a holistic customer experience.  

I have a proven track record in leading teams to implement strategies with high impact across all marketing disciplines increasing visitor arrivals and tourism spending.  My work has been recognized and awarded for innovation, efficacy, and creativity with industry accolades including The National Tourism Award for Young Tourism Professional of the Year, multiple prestigious Hospitality Sales and Marketing Association (HSMAI) Platinum Adrian Awards, multiple Travel Weekly Magellan Awards, and Travvy awards, to name a few.

                         I’m at my happiest helping others and to me, that’s what destination marketing is all about.