Speaking
The kind of talk
people remember.
Ayerim Maduro Lacle sits at a rare intersection: 20+ years of award-winning destination marketing strategy, and a deeply personal philosophy about how we design our lives and lead with purpose.
The Happiness Series
All talks available as keynotes, workshops, or panel contributions.
She doesn’t claim to have it all figured out. She’s building it, the same as you. What she brings to the stage is the framework she’s developed along the way, shaped by two cultures, a career in one of the world’s most demanding industries, and a belief that happiness is something you practice, not something you arrive at.
Talk 1
What If Happiness Were the Strategy?
For: Women in leadership • Professional conferences • Corporate events
Women don’t stumble upon their lives; they architect them. But sometimes the blueprint gets handed to us before we’ve had a chance to draw it ourselves. This talk explores what it looks like to rewrite the plan, and why leading with joy isn’t soft, it’s strategic.
Format: 45–60 min keynote / 30 min panel / 90 min workshop
Talk 2
Tourism as a Force for Community
For: Tourism boards • DMOs • Economic development agencies • Municipal governments
Tourism is often reduced to hotel beds and tax revenue. But done right, it is one of the most powerful forces for community building, cultural preservation, and economic equity that exists. Drawing on 20+ years of work, Ayerim shares what it takes to build a destination that serves both its visitors and its residents.
Format: 45–60 min keynote / 90 min workshop
Talk 3
Where You Stand Matters: Identity, Place & The Future We’re Building
For: Entrepreneurship events • Career development • General leadership audiences
In destination marketing, the experience is everything. The same is true of the lives we build. The Destination Mindset applies strategic thinking to how you build your career, your relationships, and your daily choices so that where you are headed actually reflects who you are.
Format: 30–45 min keynote / Workshop version available
Bring Ayerim to your next event.
Custom formats available upon request. Keynotes, workshops, and panel appearances. All talks can be tailored to your audience and event theme.
