Where Life, Work & Place

Meet With Intention

About Ayerim 

I build places, businesses, and lives that feel good to be in. 

I’m a tourism strategist, consultant, and community minded entreprenuer working at the intersection of destination marketing, culture, and purpose. For over two decades, I have helped destinations and tourism businesses grow smarter, aligning stragegy, partnerships, and storytelling to strengthen local economies and create experiences that people love. 

Through HAMAK Hospitality Solutions, my boutique tourism consulting and destination management company, we guide leaders and communities toward thoughtful growth, clearer direction, and meaningful impact.  

This space, this blog, is a more personal side of that work. 

It’s where strategy meets reflection. Where tourism meets life. Where I explore what it really means to build success that feels aligned, sustainable, and joyful. Because destinations aren’t the only things we design. We’re designing our lives too. 

Make Happiness the Destination is both my compass and my invitation to build a life with integrity, filled with days that feel as good as they look. 

If you’re drawn to thoughtful growth, meaningful work, and living with intention, you will feel at home here. 

Destination Ethose Mastery

At an early age, I developed a passion for hospitality and the tourism industry and, years later, have carved out my niche as a specialist in tourism marketing communications for direct to consumer (B2C) or business to business (B2B) travel trade, tourism marketing, and niche product development.

Comprehensive Expertise

Simply put, in my decades of experience, I have learned how to encapsulate and communicate the ethos of a destination. I know how to connect the travel consumer across all touchpoints to stimulate visitors, travel suppliers, and the local travel market throughout the process.  From ideation to development to implementation, I have executed and delivered many successful campaigns across a brand’s owned, paid, and earned marketing channels.  Complementary to my degrees in Hotel & Restaurant Management, Hospitality & Tourism Management & International Marketing, and numerous continuing certifications in digital marketing, I bring hands-on knowledge, theory, and experience to my craft.

Blueprint for Success

As a seasoned destination marketing specialist, I help organizations rethink their marketing and communications programs to not only work harder but smarter, giving them a blueprint for success. I develop strategies that drive qualified leads to get heads in beds, passengers in seats, and traffic to the front door or website. From holistic communications strategies, creative marketing campaigns, and building out website workflows to programs and automation, I orchestrate across marketing channels to ensure that leads are nurtured and converted into loyal and valuable customers.

Data-Driven Decision-Making 

Truth be told, I’m a research and analytics fanatic and use these pillars to guide everything I do. I evaluate and audit products and service offerings, identifying niches and opportunities for growth. I help adapt and recalibrate existing marketing infrastructures or build out tailor-made tourism programs. The programs and workflows I have created are proven tactics that elevate brand awareness, integrate creatively across channels, and drive revenue and repeat clientele. My successful partnerships with tourism stakeholders include major airlines and online tour operators, as well as traditional travel wholesalers, tour operators, restaurants, and hotels directly. Many of these efforts have led to record-breaking ROI, such as an increase in first-time visitation, an increase in visitation among desired segment groups, and geographic expansion in emerging markets. All directly increase tourism arrivals and the economic benefit of tourism dollars towards the community.

Stellar Track Record

In essence, if you’re in search of a consultant who not only understands the nuances of the tourism industry but also knows how to harness them for your benefit, you’ve found your match. Together, let’s chart a course to make your brand the next must-visit spot on the map.