WRITER · SPEAKER · TOURISM STRATEGIST

Build with intention.

Move with clarity.

Create what

matters.

Ideas, experiences and practical strategies for people, organizations and communities ready to turn clarity into meaningful action.

WRITER · SPEAKER · TOURISM STRATEGIST

Build with intention.

Move with clarity.

Create what

matters.

Ideas, experiences and practical strategies for people, organizations and communities ready to turn clarity into meaningful action.

Speaker · Strategist · Storyteller

Leave inspired. Move differently.

Ayerim Maduro Lacle brings together strategy, personal truth, commercial understanding, and practical frameworks in conversations designed to change what happens next.

Audiences leave with clearer decisions, practical next steps, and the confidence to turn intention into meaningful action.

Request Ayerim for Your Event

Ideas That Move People

From insight to action.

Inspiration matters. But inspiration without a next step rarely changes anything.

Ayerim’s speaking experiences combine thoughtful storytelling, honest reflection, strategic insight, and practical direction. Audiences leave with new language for what they have been feeling, clearer decisions about what matters, and tools they can use long after the event ends.

Keynotes · Interactive Talks · Workshops · Leadership Retreats · Fireside Conversations · Tourism & Hospitality Sessions

Happiness & Clarity

Make Happiness the Strategy

For: Leaders · Teams · Corporate Events

We are taught to treat happiness as a reward. It is something we earn after reaching the goal, growing the business, or taking care of everyone else. But what changes when happiness becomes part of how we make decisions now?

Through personal stories, honest reflection, and a practical framework, Ayerim helps audiences recognize the gap between what looks successful and what feels aligned, then choose a more intentional way forward.

Available as: 45 to 60 minute keynote · interactive talk · 90 minute workshop

Human Performance

The KPIs That Matter

For: Leaders · Teams · Organizations

Organizations measure revenue, reach, productivity, growth, and performance. Individuals measure milestones, income, and achievement. These indicators matter, but they do not tell the whole story.

Ayerim introduces a more human measurement system: clarity, energy, connection, joy, purpose, and peace. Audiences learn how these indicators influence leadership, resilience, relationships, and sustainable results.

Available as: 45 to 60 minute keynote · leadership session · 90 minute workshop

Joy & Growth

Joy Is Serious Business

For: Leaders · Teams · Tourism & Business Audiences

Joy is often treated as optional or unrelated to serious work. But the way people experience an organization affects how they lead, collaborate, solve problems, serve customers, and stay committed.

Drawing from more than 20 years in tourism, destination development, entrepreneurship, and community leadership, Ayerim connects human experience to loyalty, retention, resilience, and meaningful growth.

Available as: keynote · executive conversation · industry presentation · workshop

Start a speaking inquiry.

Share your event, audience, date, location, and goals. Speaking inquiries are directed to nextsteps@hamakhospitality.com.

Start a Speaking Inquiry