Master Your Digital Game 

If you are reading this, there is a good chance you are a digital content creator who grew up watching the birth of the internet and eager to refine your digital content strategy in an evolving online landscape.  From MySpace to the iPhone, we’ve seen it all, and while today’s online landscape is vastly different, there are fundamental social media skills that remain essential. Whether you’re in your 30’s or 45+ these foundational skills can elevate your online presence and connect with audiences in authentic ways. There is undeniable pressure to be omnipresent on every social media platform. Everywhere you look a fresh new audience and new ways to engage. However, for many of us who have witnessed the evolution of social media, it’s vital to remember one key principle: quality over quantity. 

Know Your Platforms

While Facebook, Twitter, and Instagram are no strangers to us, there is always something new on the horizon. Move over  Tik-Tok, where looking at your Threads! Remember when Skype was the video calling norm? Now we have Zoom and Teams. Platforms like Linkedin, Pinterest, and Snapchat also all have their unique twists. To truly harness the power of social media, make sure you are not only familiar with their functionalities but also the platform’s culture and tone. Across any of these platforms, there are innovative ways to stay engaged.

The Allure of Being Everywhere

It’s tempting to want to be on every platform. You hear success stories from each. TikTok sensations, Twitter influencers, Instagram starts, Youtube millionaires, and more. There’s a pervasive feeling of FOMO that maybe, just maybe the next platform will be where you hit it “big”.

Why Less is More

By focusing on fewer platforms you can create deeper, more meaningful content tailored specifically for the audience of that platform focusing on a robust digital content strategy.  You have the time and resources to engage with followers more authentically following a depth-over-breadth content strategy. Managing multiple platforms is not only exhausting but spreading yourself too thin can lead to decreased content quality. To truly strengthen your brand on social media, consistency is key. Being on fewer platforms allows you to maintain a consistent voice, aesthetic, and message. With fewer platforms to monitor, you can engage more effectively with your audience, respond to comments, and foster a genuine community.

How to Choose the Right Platform

In the era of digital content strategy, it’s not about getting likes. It all starts with knowing your target audience. Where do they spend most of their time? Its about understanding engagement rates, posting times, audience demographics, and interest.  Next, understand your own strengths and what platform suits you, are you a visual storyteller or do you like to use words, like this blog? Long-form videos might be better on Youtube while quick tips and tricks might gain traction on Instagram or Tik Tok. Be data-driven, analyze, and translate your data into actionable insights. What platforms drive the most engagement traffic or even conversions? Focus your energy there.

Aesthetic & Design

The 80’s and  90’s were all about loud colors and neon, and while nostalgic, we are in the digital age of aesthetic feeds and mood boards. Understanding basic design is a plus, and using platforms such as Canva’s user-friendly platforms makes like easy, but don’t shy away from using tools like Adobe Photoshop to give your content that professional edge.

Embrace Data

Remember the thrill of getting your first likes? Well, times have evolved, in the era of digital content strategy, now it’s about understanding engagement rates, best posting times, audience demographics, and interest.  Translating that geek speak into actionable insights. Data offers insights into what works and what doesn’t. Rather than relying on gut feeling or general industry trends, creators can make decisions based on concrete numbers/metrics tailored specifically to their audience.  Data allows you to unveil what your audience likes, and how they interact with your content, and create content that resonates more deeply. Don’t be overwhelmed by the multitude of metrics available. Begin with the basics, engagement rates, and content reach, and work your way up. Make it a habit to check your data daily optimizing along the way. The world of data is always evolving so on this one, keep your finger on the pulse.

Let’s keep it real. As content creators, we have all had those moments where we go with our gut and post what feels right and hope for the best. But here is the thing, we are in an age where “hoping” can be replaced with “knowing”. Data isn’t about hard numbers but more an understanding of our audience’s heartbeat. And remember, the digital landscape is constantly evolving. What works today might change tomorrow. Stay adaptable, keep learning, and most importantly, enjoy the process of connecting with people around the world!

As we embrace the balance between intuition and information in our digital content strategy, how will you tailor your content using data to genuinely connect and inspire your audience?

Thank you for reading all the way to the end,

Until next time. ~ Ayri

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Any, and all views, or opinions, expressed in this blog, are solely my own and do not represent the views or opinions of those people, institutions, or organizations that I may or may not be associated with in a professional or personal capacity unless explicitly stated.